It’s a sad reality to see children, often as young as three years old, working upwards of ten hours a day in the markets, streets and countryside of Ecuador to support their financially struggling families. This ProWorld program takes a very proactive approach, traveling to the markets around greater Quito, approaching children and their parents to talk to them about the importance of education and early childhood development. Additionally, the staff and volunteers set up tents at the markets where they offer opportunities for early childhood education, including recreation, health/hygiene, values, identity, and education. By meeting these children on their turf, the program has achieved great success in recruiting and maintaining attendees to the pre-school programs, along with an ultimate reduction in the children’s work hours and matriculation in public schools.